Charlene Griffin, Author at Gorham Ems

6 Top Tips When Designing Insignia With A Mascot Company

September 28, 2020 No Comments

If you are currently developing a new logo, emblem or symbol for an organisation, group or club, then your final product must be something that adequately embodies your organisation’s values, ethics and mission statement. If you want to land on a visual symbol that achieves all these criteria points, then you’re undoubtedly going to need the help of a mascot company. They will be able to provide you with all the necessary paraphernalia, costuming, and even the people who can perform as the character for the marketing or publicity event.

Here are our top 6 tips you should remember when designing symbols and marketing paraphernalia for your organisation.

Make it family-friendly

Unless you’re operating in a space that is specifically for adults, then your branding, logos and brand personas should be family-friendly. This means they shouldn’t be wearing any strange of ridiculous, which could otherwise deter families (especially young children) from interacting with the character.

Make it easy to remember

The most famous brand or club characters have generally been the easiest to remember. Louie the Fly is one that springs to mind, as the brand persona for the successful insect repellent manufacturer, Mortein. The easier it is to recall the name, features, and themes of your character, the more successful it will be. If you believe that you don’t have the creative nous or experience to conjure up a suitable character, then get in touch with a reliable mascot company. They can help you with the design, colour scheme and performance attributes.

Make the character unique

Making the character unique is somewhat linked to its memorability. Think of it this way; a unique brand character is usually easier to recall. Long-term brand success revolves around an individual whose story is wacky, unique or compelling. Yet again, if you don’t believe that you have the experience to create an authentic, meaningful character for your club or organisation, get in touch with the experts at a custom mascot company.

Make sure the character connects with your target audience

This aspect of the process is often overlooked. Before designing a brand character, you must understand who your target audience is and what their likes/dislikes are. Are you creating something for children or adults? Is it an item designed for children while the parents/guardians are making the buying decision? These are crucial things you need to recall when reaching out to mascot company.

Indeed, a specialist mascot company will be able to perform quantitative and qualitative market research, and then present crucial findings as to what type of characters, themes, and personality traits will resonate the most effectively with your target audience.

Make the character’s story authentic

The most genuine and moving brand or club characters often have origin stories that resonate with the populace/market they represent. In the Australian Football League (AFL), the Sydney Swans’ primary emblem or character is Syd “Swannie” Skilton, a character who pays direct homage to the club’s greatest ever player, Bob Skilton. As a result, the Swan’s clever use of branding demonstrates the value of using authentic, moving characters that pay homage to a club or organisation’s history, while looking forward to the future. Not all organisations have enough resources to devote to this task, which is why we recommend hiring a professional mascot company to help with design and performance.

Make the costume functional and straightforward

Simplicity is also essential, both for marketing purposes and functionality. Remember, someone will need to be wearing the costume at public events (like fairs, sporting matches, entertainment centres, etc.), so you want the attire to be comfortable and simple to manufacture. Get in touch with a mascot company to hone all the finer details, and before you know it, you’ll have a perfect emblem ready to go!

General, Health

Why Milk Powder Works For Busy Parents

September 21, 2020 No Comments

Can of milk powder with two baby bottles

Busy parents on the go understand that they still need to do everything they can to look after their young children.

Particularly for infants and toddlers who require specific foods and liquids to develop, the intervention of milk powder brands becomes a convenient option for mothers and fathers that are pressed for time.

There are never enough hours in the day to get everything done, but it is beneficial to buy items that remain on date and offer an easy solution when the refrigerator is stocked with other goods.

Packed With Key Nutrients

The most pressing reason why milk powder is a product of choice for busy mums and dads is that the item is packed with essential nutrients and minerals that children need for their health and development. It is inclusive of calcium and iron with other fortified nutrients that are recommended for a baby’s dietary intake. The issue of anemia can be a serious health concern for some children and this is where a healthy dose of milk will help to resist that affliction from taking place.

Affordable Brands

Given the economic pressures that are faced by young families, it makes sense to opt for milk powder goods when balancing a budget. These items are comfortably shorter on price than the cartons that come at a premium figure, especially those that are marketed with soy, almond, rice, and coconut varieties. The powder can be placed with water and mixed inside a few seconds, ensuring that the pure brands will always be marked-up on price and costing families more for their weekly budget.

Easy to Administer

One of the reasons why busy parents decide for the powdered option for their child’s milk consumption is that they don’t have to spend time and energy worrying about measurements and quantities per serving. The packet is already geared towards a particular allocation and parents can get into the habit of designating those cups and bottles without having to stop and assess their actions.

No Time Pressures Involved

Busy parents can easily lose track of milk cartons and their expiry dates are given their work and family commitments. The last thing any mother or father wants in that instance is to accidentally feed their child spoilt milk or be left to make a run to the shops at the 11^th hour. Milk powder can be placed inside premises for months before it has to be used, preserving its longevity and relieving those time pressures on cartons that have to be used inside a few days upon purchase.

Relieving Breastfeeding Duties

For mothers who are fatigued with their breastfeeding duties, then the use of milk powder becomes a real advantage. There are problems with quantity control in these instances as well as breast abscess, blocked milk ducts, thrush, and mastitis among other health concerns that mums have to deal with. Having a product that is easy to source and simple to use works for all parties.

Also Works for Cooking

In the scenario where parents have sourced too much milk powder for their pantry or cupboard, they can utilize these packages for cooking needs. Any type of cuisine that could use a dose of quality milk from pasta dishes to sauces and beyond, this is a great means of adding a different taste and texture to a yummy meal. That helps to alleviate the concern for shoppers who might be worried that these packets won’t be of good use if they are sticking to breastfeeding or carton milk, offering a completely new dimension for the use of milk powder in the home.

Blogging, General, Home Improvement

How You Can Keep Yourself Busy While At Home By Finally Investing In Teak Outdoor Furniture In Sydney And Surrounding Suburbs

September 16, 2020 No Comments

One of the funny things about life is that most people out there will be stressed out because they feel like they never have enough time to do all of the things that they have to do as well as fit in the things that they are passionate about. But with so many people who are currently in lock down, now most people will have nothing but time on their hands which can leave them feeling a little stressed and anxious. This is because a little bit of free time is great, but a lot of free time can feel a little bit daunting.

Be this as it may, it can be a great idea for people to have a bit of a plan in mind when they think about how they are going to keep themselves busy while they are in lockdown. The great news is that this might be the perfect time for people to get busy in their homes and to take on projects that they have been putting off for quite some time. And so, here is how you can keep yourself busy while at home by finally investing in teak outdoor furniture in Sydney and surrounding areas.

You can keep yourself busy while at home by finally investing in teak outdoor furniture in Sydney and surrounding suburbs so that you can feel like you have a separate area to escape to

One of the many reasons why lockdown can feel so daunting for so many people is because they don’t have a super large home which means that they can feel quite confined. And when this is the case, it can be a wonderful idea for people to create little pockets in their home where they are able to create the sense that they are going somewhere a little different. For example, people might be able to create a study nook somewhere that has a door or at least a curtain that they can hang up which offers the illusion that their office is separate from the home.

Another great thing that people can do is that they are able to create a space in their back or front yard, on their balcony, or on their veranda where they can kick back and enjoy a glass of wine after work. They might be able to listen to music or they might even like to enjoy their morning coffee in this space. Whatever it may be that they want to do, people are able to keep themselves busy while at home by finally investing in teak outdoor furniture in Sydney and surrounding suburbs.

You can keep yourself busy while at home by finally investing in teak outdoor furniture in Sydney and surrounding suburbs that will match the rest of your décor

It can be quite a challenge when it comes to decorating a home and this is, even more, the case when people do not have a background in this area. It can be a bit of a song and dance when it comes to trying to figure out what goes with what and what is going to go where but for many, this is something that they greatly enjoy.

And so, you are able to keep yourself busy while at home by finally investing in teak outdoor furniture in Sydney and surrounding suburbs that will match the rest of your décor. People may find themselves developing style they didn’t know they had within.

Blogging, General

4 Top Ways To Use A Computer Desk

August 29, 2020 No Comments

A computer desk is one of the most commonplace items in modern residential and commercial buildings. Since almost everyone uses a laptop or PC, those people all need a dedicated surface to use those items.

While this piece of furniture serves a very direct purpose, there are a lot of ways they can be used when combined with a laptop or PC. The following will take a look at the 4 ways that a computer desk can be used.

Work

Of course, the most obvious implementation of computer desks around the world is to provide an optimal workspace for people in office spaces who perform their jobs via an operating system. This includes the use of spreadsheets, word processors, graphic design programs, and much more. Basically, this piece of furniture is an integral part of modern office spaces and has been for over 20 years.

With that said, there are many variations of the computer desk that are used in office spaces around the world. Some a simply a raised platform and nothing more, while others will have in-built drawers and cabinet space for work-related documents and other items to be stored. This includes having space for external devices like printers that are connected to the work PC and are used by employees to make hard copies of important documents.

Gaming

Another common use of computer desk is for recreational gaming on PCs and laptops. Most of the time, they are unmodified from products designed for home offices, and in fact, many people will use these pieces of furniture for work and play.

However, there are certainly some computer desks that are more suited for gamers. These may include trays that allow their keyboard and mouse to be hidden while they switch to a gamepad controller, or they may have a hook for headphones and other accessories to be hung.

Gaming on computer desks has been popular ever since the rise of PCs, and there are many classic video games that are well-known for having their origin on this platform. Popular genres like first-person-shooters and RPG’s (role-playing games) all got their start on this platform, and this type of furniture has been used by people over the decades to interact with these virtual worlds.

Eating

Anyone who’s spent a long time using a computer desk, for work or for gaming, will know that they have also used to have meals. Perhaps it’s a busy day in the office or working from home, and you can’t get out for lunch, or perhaps you’re having a long gaming session, and you are eating a snack in-between a game. No matter what the case is, this humble piece of furniture makes for an effective a convenient eating space when necessary.

This explains why food crumbs found in keyboards is such a prevalent issue for people that causes them to invest in keyboard cleaning sprays. For better or for worse, people have used computer desks as an eating surface ever since their inception.

Hobbies

Another common use of computer desks is a surface for people to pursue hobbies that aren’t related to using any software. This can include modeling, puzzles, drawing, or whatever else can be done on the side. This is normally something engaged in parallel to using a PC or laptop and is best engaged by people who are talented at multitasking.

As you can see, there is not a shortage of ways that a computer desk can be used. While the furniture item has a stated purpose, the surface area it provides naturally lends itself to many different uses.

Blogging, General

Reasons Why British Lollies Are Better Than American Candy

July 28, 2020 No Comments

Both Great Britain and the United States have their own definitions of good sweet food. However, we think the British lollies are just that much better. Okay, maybe much better. They are just far superior in taste, texture and quality in contrast to their transatlantic cousin’s candy. American candy tends to be more excessive, with more emphasis on the tasty sweetness of the product. It also tends to have larger portion sizes. On the other hand, British lollies tend to focus more on the texture, careful specific tastes of the product and to a lesser extent, the packaging of the product. It also favours quality over quantity, usually being of smaller portion size, but being made with high quality in mind.

Still not convinced? Here are some reasons why British lollies are better than American candy.

Cadburys crème egg

All we need to say is its name. This speciality is not available in the states, and involves a chocolate egg overflowing with creamy goodness on the inside.

Mixing creamy sugar and chocolate together to create a blend similar to that of a chocolate smoothie, what more could you ask for?

Haribo mix

British lollies can claim the title of best-mixed candy, something Americans just can’t do. Haribo mix is a party mix of assorted gummies, from the famous coke bottle to the egg and strawberry cream cloud. This fun lucky dip has graced the childhood of every child and is undoubtedly the best. Haribo, in general, produce some of the best sweets known to this planet, if not the best.

Americans just can’t win against this candy giant.

Cadburys selection box

You really can’t go wrong with the Cadburys selection box, arguably one of the British lollies greatest. Not just because it’s a box of assorted chocolate bars, but more so the association we have with Christmas and the product. It was a wonder to wake up as a child on Christmas morning to see one or more of these boxes sitting under the tree. Rifling through its covers, you can be sure to pull out one of Cadbury’s many different chocolate bars, all of which are absolutely delicious. Can Americans say the same? We think not.

Sherbert

Sherbert is a childhood classic for anyone. There’s nothing better than that sweet and sour powder which kids absolutely crave, and we can’t blame them!

We have yet to see an American counterpart which can match the greatness that is Sherbert. These British lollies come with variety, offering a huge range of Sherbert product with varying flavours and forms. It was not uncommon to see those little straws lying around everywhere in any classroom in school, with kids being ravenous when it came to these British lollies.

Sherbert gets our vote any day.

Black Jacks

These British lollies are famed for their ability to turn your tongue black.

The black liquorice flavoured chews are a popular choice amongst kids, and we love their retro packaging vibes. In fact, most British lollies give off that retro vibe, and is part of the reason we love them over their American counterparts.

It just looks old school, and it is more than likely that they are old school and have been in production way before any popular American candy.

British lollies are undoubtedly better than American candy.

The variety, retro vibes, quality and packaging is just that much better than any American candy.

Whilst American candy could surely be the sweetest and excessive, British lollies are of much higher quality and ultimately win the race.

Family Law

Pros And Cons Of Being A Solicitor Practicing Family Law In Sydney

July 24, 2020 No Comments

Family law in Sydney is a legal area of practice that involves issues related to familial relationships including adoption, divorce, child custody and responsibility and financial/property settlements. Being a solicitor specializing in family law in Sydney can be a rewarding career. Solicitors help families to settle disputes to do with finances, property and children, and can go home knowing they have helped people settle differences that day. However, the career comes with a strong emotionally charged territory, and there are definitely some situations that can weigh on solicitor’s shoulders.

Whether you are considering practicing family law in Sydney, or are just interested, these are the pros and cons of being a solicitor practicing family law in Sydney.

Pros

The financial rewards are high

Being a solicitor in general, it is expected that the salary is relatively high compared to other careers. Being specialized within a certain practice, such as family law in Sydney, can increase the financial rewards, as you have a special skillset in which clients will come to you for. In addition to this, as your reputation increases, you will have a higher demand and client base, which in turn allows you to reap the increased financial rewards.

Provides a diverse and varying environment – no day is the same!

Practicing family law in Sydney guarantees that you will face unique situations and challenges every day. With every new client comes a new dispute that must be resolved, and often these disputes are emotionally charged. This ensures that every new client will not be the same, and keeps the work and legal process exciting and intellectually challenging. No one day will be the same and it is unlikely you will get bored.

Career satisfaction

People can often time find it hard to find satisfaction in their career, however as a solicitor practicing family law in Sydney, you are the reason for settlement between couples, and will be helping people every day resolve their disputes. This can be very satisfying to know, and finally finishing a long drawn out case can be an amazing feeling. As a result, it is common for solicitors to be satisfied in with their career. In addition to this, you are part of a career that is very well respected by the community. More so, the financial rewards are substantial for a good solicitor, as discussed beforehand.

Cons

Very emotionally charged

A solicitor practicing family law in Sydney will understand that the environment they live in is inherently an emotional one. The disputes to do with this field revolve around two parties that do not agree with each other and are looking to separate. It can be hard to have a tough skin and to take a neutral stance on the situation. Whilst empathy is a good trait, it can get in the way of professionalism when dealing with these types of environments. It is very common to see clients cry, especially when outlining the realities of the legal situation.

It is a stressful job

Practicing family law in Sydney is an emotional environment, and with emotions comes stress. Dealing with two parties who are disagreeing with each other and staying neutral can be very stressful. Furthermore, you have to constantly hear negativity and possibly arguments between the two parties, which is also very stressful to keep the situation calm.

In conclusion, practicing family law in Sydney as a solicitor is a rewarding career which has large financial rewards, and a high rate of career satisfaction. However, it can be a very emotionally charged and stressful environment to be in, and a tough skin must be maintained to adapt to the given environment.

Health

The Benefits of Making Your Acupuncture Appointment in Toowoomba

July 23, 2020 No Comments

The ancient Chinese treatment of acupuncture might be seen as new or experimental on Australian shores, but it has proved effective for centuries on the Asian continent.

By applying needles to key points of the body, these items work through the neurohormonal pathways to stimulate the nerves.

This action allows the brain the release of neural hormones and endorphins, organically improving our physical and mental health in the process.

For residents living in the Darling Downs region of Southern Queensland, they could enjoy many of the benefits that are offered when they book an acupuncture appointment in Toowoomba.

Addressing Key Pain Points

The most common ailment that patients will experience when they book in for an acupuncture appointment in Toowoomba is pain. This can be located in their neck, shoulders, lower back, the arms and the hands where the tension in the body is identified. Specialists in this industry offer a treatment that is 100% drug-free, manipulating the needles to boost endorphins and minimise the pain at these unique points. Citizens can spend thousands of dollars trying to mask the pain, but this is a strategy that allows individuals to embrace a healthy lifestyle and enjoy a good night’s sleep.

Improving Mental Clarity & Combating Headaches

The mental component is central to booking an acupuncture appointment in Toowoomba. That physical relief will often have a positive knock-on effect with mental clarity and reducing headaches. Although many community members will opt for a quick pharmaceutical fix over the counter when they are having these symptoms, the use of acupuncture treatments is ideal medicine. Migraines can be especially corrosive and releasing these endorphins is a central component to helping the cause naturally.

Assisting Immune System Functions

2020 has been the year where our immune system has come into starker focus. For men and women who are immunocompromised and susceptible of falling ill to strains of flu and common forms of virus, they should look to book an acupuncture appointment in Toowoomba. The application of the needles helps to combat the inclusion of dangerous pathogens that form in the body through these illnesses, something that is only understood after the fact when the patient is experiencing all of the symptoms.

Reducing Stress & Anxiety Levels

So many of us live with fluctuating levels of stress and anxiety with our day to day lives. This will manifest itself with tension in the body or in the mind, sometimes without us being conscious of its presence. Making the call to book an acupuncture appointment in Toowoomba will work to address the balance and reduce these feelings. These needles are placed at specified points that lower the stress hormones experienced in the body. Those physical symptoms suddenly start to dissipate. Depending on the client, this service can either replace a prescription of anti-depressants or work to compliment that form of pharmaceutical treatment according to the results.

Quit Smoking

The addiction to nicotine is nothing new as people have been trying a number of key techniques to cut the cravings for cigarettes. Although it sounds like a wild theory on the surface, booking an acupuncture appointment in Toowoomba can actually resolve the issue. This is a process that embraces detoxification, quashing that irritability that occurs when adults attempt to quit their regular habit. Resting on that table promotes a relaxed state and suddenly the urge to buy a pack over the counter disappears over time.

Booking an acupuncture appointment in Toowoomba will offer various benefits for patients and while results may vary, this organic treatment really does open up a whole new world for community members. Money is saved without the need to engage in expensive medicines and surgeries. Time is saved without having to venture to doctors and hospitals. Adults who are experiencing these symptoms owe it to themselves to try this expert technique.

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