6 Top Tips When Designing Insignia With A Mascot Company

Pikachu mascot

If you are currently developing a new logo, emblem or symbol for an organisation, group or club, then your final product must be something that adequately embodies your organisation’s values, ethics and mission statement. If you want to land on a visual symbol that achieves all these criteria points, then you’re undoubtedly going to need the help of a mascot company. They will be able to provide you with all the necessary paraphernalia, costuming, and even the people who can perform as the character for the marketing or publicity event.

Here are our top 6 tips you should remember when designing symbols and marketing paraphernalia for your organisation.

 

Make it family-friendly

Unless you’re operating in a space that is specifically for adults, then your branding, logos and brand personas should be family-friendly. This means they shouldn’t be wearing any strange of ridiculous, which could otherwise deter families (especially young children) from interacting with the character.

 

Make it easy to remember

The most famous brand or club characters have generally been the easiest to remember. Louie the Fly is one that springs to mind, as the brand persona for the successful insect repellent manufacturer, Mortein. The easier it is to recall the name, features, and themes of your character, the more successful it will be. If you believe that you don’t have the creative nous or experience to conjure up a suitable character, then get in touch with a reliable mascot company. They can help you with the design, colour scheme and performance attributes.

 

Make the character unique

Making the character unique is somewhat linked to its memorability. Think of it this way; a unique brand character is usually easier to recall. Long-term brand success revolves around an individual whose story is wacky, unique or compelling. Yet again, if you don’t believe that you have the experience to create an authentic, meaningful character for your club or organisation, get in touch with the experts at a custom mascot company.

 

Make sure the character connects with your target audience

mascot

This aspect of the process is often overlooked. Before designing a brand character, you must understand who your target audience is and what their likes/dislikes are. Are you creating something for children or adults? Is it an item designed for children while the parents/guardians are making the buying decision? These are crucial things you need to recall when reaching out to mascot company.

Indeed, a specialist mascot company will be able to perform quantitative and qualitative market research, and then present crucial findings as to what type of characters, themes, and personality traits will resonate the most effectively with your target audience.

 

Make the character’s story authentic

The most genuine and moving brand or club characters often have origin stories that resonate with the populace/market they represent. In the Australian Football League (AFL), the Sydney Swans’ primary emblem or character is Syd “Swannie” Skilton, a character who pays direct homage to the club’s greatest ever player, Bob Skilton. As a result, the Swan’s clever use of branding demonstrates the value of using authentic, moving characters that pay homage to a club or organisation’s history, while looking forward to the future. Not all organisations have enough resources to devote to this task, which is why we recommend hiring a professional mascot company to help with design and performance.

 

Make the costume functional and straightforward

Simplicity is also essential, both for marketing purposes and functionality. Remember, someone will need to be wearing the costume at public events (like fairs, sporting matches, entertainment centres, etc.), so you want the attire to be comfortable and simple to manufacture. Get in touch with a mascot company to hone all the finer details, and before you know it, you’ll have a perfect emblem ready to go!

 

 

 

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5 Steps to Effective Warehouse Inventory Management

warehouse

Warehouse inventory management is a process that can easily be overlooked. However, there is much more to the process than just keeping the space organised; effective warehouse inventory management focuses on maximising productivity whilst saving time and money. If you are unsure how to ensure that your procedures are effective, keep reading.

 

Understand Your Fixed and Movable Tracking

Many businesses focus on moveable tracking options and forget about fixed warehouse assets. This means that the pallets and units that get moved up the supply chain are the primary concern, however by considering the fixed assets you will find it much easier to make strategy decisions. It can become confusing as fixed and movable options are so different. A great way of making it easier to deal with both aspects of tracking is by thinking of fixed and movable parts as separate entities. This will allow you to keep on top of each aspect of tracking, without getting the two mixed up. Staying on top of both of your fixed and movable tracking will really help when it comes to the overall warehouse inventory management processes you have in place.

 

Get Real- Time Information

One huge problem with older warehouse inventory management applications revolved around the delay in product movement and the software. This lag caused major issues as it was difficult to keep track of where stock was and where it needed to be. However, the systems of today are much faster, and update immediately. This will allow you to get real time updates regarding the movement of items, meaning you know where everything is at all times. By ensuring you have updated software, efficiency will increase and mistakes will decrease. Furthermore, the ability to check on stock at any time will make it easier to make decisions and remove confusion.

 

Floor Plan Reorganization Can be a Good Thing

Many stockroom managers are afraid to change the floor plan of the space. This is often down to them worrying that this will slow procedures such as pick packing because employees will have to relearn where everything is placed. However, demand changes, meaning popular products and best sellers will change, so don’t be afraid to move things around to make it easier to access the new best sellers. Instead of slowing down processes, this will actually speed them up. This is a great, free, warehouse inventory management technique that will prevent you from getting into a rut and therefore, will help you to continue to improve.

 

Track High Sellers

Many warehouse inventory management applications will have the ability to keep track of orders and sales per customer and per product. This is the information you should be using to help reorganize your floor plan. The aim is to use this information to make picking and delivery as easy as possible for the most bought items, the quicker you are able to get these products to the customer, the happier they will be and the more money you will make. Don’t let these helpful aspects of your software go to waste!

 

Tidy as you go

In a busy stockroom it can be easy for things to get out of control and for the entire space to get messy. This mess will cause major problems for all of your employees if you don’t deal with it. Instead of allowing the space to get to this point, allocate time to tidying up each day. If you keep on top of it, you wont have to waste hours tidying. Instill a tidy as you go mentality in staff, and your profits will show the benefits.

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Tips for Beginners in the Corporate World

Corporate World

Once graduated from college, you will find yourself confused in a fast-paced world where time is money. To grab hold of the rollercoaster that is life, you will need to get yourself employed in a professional organization to grow and mentor you as a competent individual capable of competing in life. Before you get hired and step into your first office, it is necessary you keep these tips in mind for a better and successful career.

Follow punctuality

Inculcating the principle of promptness isn’t easy in the beginning, but eventually, it will become a part of your daily schedule. When it does, you’re on the path to having a more rewarding and successful career. Being a junior or fresher in the office is no excuse for appearing late to the office. You have to follow the same guidelines as everyone and no matter how worse the traffic is, get on time. Attending meetings on time and completing your work on time show your dedication which will depict that you are not kidding and are for real.

Attire

Every professional organization follows specific guidelines on the clothing of their employees. Formal and smart casuals are per the supported standards. Remember you are not in college anymore, so do not try to wear colorful indecent clothes. Maintain a particular class of your dress as you represent your organization. And make sure you don’t wear anything that represents the rival company.

Maintain affluent networks

Many beginners and long-term employees usually quit their jobs because of declining and weak relationships maintained with superiors and higher authorities. A useful tip for a fresher would be to impress your boss with your work and attitude, which will sprout a healthy and confident relationship with them. Ensuring a professionally strong relationship with influential individuals in the company will ensure increased job satisfaction, atmosphere and increased chances of climbing ahead along the corporate ladder.

When to be stern

Often time’s juniors in the office come with an innocent and positive energy personality. The problem with this is that these poor chaps are often susceptible to being used and taken advantage of without them even knowing. A useful tip would be to learn when to draw the line and say no in opportunities where you are being used.

Staying away from office politics

Every office and workspace will have some politics and gossips going on. Often these gossips lead to the downfall of individual employees. But this sort of practice should be kept away from as it is not professional and will only hold you back from a successful career growth.

 

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