10 Things to Know About Using A Sydney PR Agency

PR Agency

If you want to promote your brand or message, having a reliable Sydney PR agency is one of the best ways to do so. Unlike traditional advertising, which puts a message out into the world (at a cost) to drive sales via media outlets like TV, radio and cinema, public relations works by engaging audiences through news outlets, social media and events. It also involves increasing brand reputation through corporate relations and stakeholder communication. Public relations is typically considered to be a more personal form of publicity than traditional advertising.


When you should use it

If you need some extra help meeting your business’ goals, want to get your brand name out to the right audiences, want to boost your credibility and reputation, or want to gain high-quality, relevant media contacts, Sydney PR agency is for you. Many businesses seek help from a public relations agency because they find they lack the time or resources to do it themselves. Public relations experts get results – they are highly trained communicators who know how to craft an effective message.

Public relations is a two-way communication channel that allows you to speak to your market and hear back from them. If you have a news-worthy event or message, getting it into news outlets is a great way to get publicity and receive comments from your audience.


What it involves

Sydney PR agency involves creating a custom-made strategy which utilises a range of publicity tactics in order to get the best outcomes for each particular case. They will begin by setting targets in order to be able to measure the success of the campaign. This may include the deciding upon the amount of social media coverage you want or number of audience members that should be present at an event.

There are many public relations tactics they may use, including:

Media relations

Sydney PR agency commonly works with media/news outlets as they provide a great source of brand exposure. A public relations expert may craft a content and development strategy and then act on it to get exposure. They also perform media management, training, and issues and crisis management.

Content development

Content development is an important part of public relations, as quality content is a great way to attract your audience. A public relations expert may write blog content, produce infographics, take eye-catching photos or produce a video in order to engage viewers. They are also great at copywriting for websites and the like.


Partnerships are a great way to boost your brand’s credibility as they capitalise on the reputation of well-known and beloved brands and events. Sydney PR agency may organise speaking engagements at big events, or secure cross promotional opportunities and sponsors.

Social media

Social media is becoming an increasingly popular means of getting publicity for brands due to high levels of audience engagement. From memes on Facebook to celebrity-sponsored photos on Instagram, there are so many creative ways that a public relations expert can communicate your message on social media!

Stakeholder communications

Strong and positive communication with stakeholders is essential for any business. It’s important to ensure that you receive support in the event of an issue or crisis – a public relations expert can design a plan to ensure you are ready if such an event occurs. A Sydney PR agency can also help you by creating an email content strategy and email templates, and can also assist with distribution to help make your life easier.



A Sydney PR agency offers a range of benefits to businesses looking to gain some extra publicity for their brand.

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Shopping Tips When Seeking Hot Water Cylinders


New Zealand is a hotbed of innovation and expertise in the domain of household and commercial hot water systems.

Thanks to the Kiwi spirit of endeavour and a climate that dictates a need for regular access to a heated source of water for a home or business setting, these brands have been leading the way for generations.

Australian shoppers therefore are well placed to take advantage of finding hot water cylinders, bypassing domestic manufacturers in favour of outlets that are located just across the Tasman.

It might feel like a foreign concept (literally) to embark upon a search in this market, but the distance from many parts of the Eastern seaboard are actually closer that areas of Western Australia.

Here we will offer some tips and advice for those consumers who want to leverage this opportunity and invest in a product that will give them quality control and peace of mind.


Suitable Model For Environment

There are four key domains to examine when looking for hot water cylinders:

  • Heat pump
  • Electrical
  • Gas
  • Solar

solar water heater

What will be suitable for the environment depends on a series of factors. What is currently included on the premises? Does it need an upgrade? How much space is available? What is the quantity of water needed on a level of litres per person? What is the budget and potential future demand? This is a central starting point before items are picked up off the shelf.


Water Use and Efficiency

On average for Australian consumers, approximately 25% of their overall energy use can be attributed to their water heating requirements. Hot water cylinders will be supplied with an energy efficiency label that will offer clarity for the user on this very point. What will often be produced is a heat-loss figure, a data point that will take into account how long the item takes to cool down against how long it will require to reheat. Just like homeowners who have a fridge, toilet and washing machine where an energy label is brandished, finding an overseas model that will cater to the domestic needs should be examined with this factor in mind. It could cost more at the front end, but the long-term savings will make it a solid investment opportunity.


Warranty and Returns

A coherent and fair customer service policy will ensure that any domestic buyer for hot water cylinders will have access to a warranty, a return policy and customer support on the ground. Faults can be experienced. Parts can be missing. Leaks are experienced. The issue is not whether or not they will happen, but how the brand can cater to the needs of the consumer.


Additional Taxes/Fees

Importing any items from one country to the next will incur a tax of some description. Even though the dollar is weaker across the Tasman, locating hot water cylinders can see the product upgraded on pricing due to it being transported over international waters. It is worthwhile for shoppers to see if they can score a bargain with free shipping from certain online outlets or partnered providers who are keen to pass on those savings where possible. Factoring in tariffs is always part and parcel of doing business internationally, but domestic consumers can still be savvy practitioners in this field.



Finding hot water cylinders is all about applying commonsense and universal shopping principles. Is the item right for the environment? Can it match supply with demand? Does the finances and logistics make sense? Is this a brand with a proven track record with on the ground assistance available in Australia? If it can meet those points, then it will be a sound purchase to make for a home or business.


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Things To See On A Grand Canyon Helicopter Ride


Six million years ago gave birth to one of the world’s wonders. This stunning geological wonder brings in crowds from all across the globe to see its beauty. Many people use Las Vegas as a stopping point as the area has more to do when there is gambling involved.

However if you are going to Las Vegas and not getting a Grand Canyon helicopter ride you truly are missing out. With so many different providers and tours out there it can be hard to determine where you actually want visit. You may be thinking but I want to see the wonder! Well it is so big that it has four different rims with their own sights that you can visit.

Below we are going to dive into what areas you can visit and what you can expect from them.


South Rim

One of the most popular areas of the wonder is the South Rim. People refer to this section as what truly encapsulates the GC. That’s because if you see any photos or scenes including the GC from movies or TV shows it will always most likely be at the South Rim. Combine the stunning picturesque views along with its easy accessibility makes it a hot spot for tourists. It is 270 miles out of Vegas meaning that when you get here you can expect large crowds.

Due to how overwhelming the crowds get, many people opt to see the South Rim from a Grand Canyon helicopter ride. This means you still get to see the area but you also dodge people photo bombing your keep sakes.


North Rim

If you want to see something that is a bit more secluded with a dash of nature then you need to head out to the North Rim. This area is the escape you are after if you need to escape the bustling crowds and get yourself immersed in a serene and peaceful setting. The North Rim is approximately 1,000 feet higher than its southern counterpart which makes it about 10 degrees colder.

Due to the drop in temperature a lot more wildlife tends to blossom here. It is common to see families of deer hanging about as well as a wide array of natural fauna to the area. This section is 280 miles out from Vegas making it a prime location for a Grand Canyon helicopter ride.


West Rim

The more accessible area is the West Rim. Due to being so close it is the second most frequented location after the South Rim. It’s only 120 miles out from Vegas and features many unique attractions that you need to witness. This area is operated and owned by the Native American Tribe of Hualapai.

If the proximity wasn’t enough to draw a crowd, they have also opened up a glass-bottomed bridge that is 70 feet from the rim and gives you the chance to look directly down onto the floor 4,000 feet below. There is also a skywalk there that opened up in 2007. If you want to see this area and beat the crowds be sure to get a Grand Canyon helicopter ride.


East Rim

The last section is the hardest to get to which is why people are more likely to get a Grand Canyon helicopter ride to see this area. Just because it is 320 miles out from Vegas doesn’t mean it should be missed. This region is home to the Rainbow and Navajo Bridge, the Horseshoe Bend and the Marble and Antelope Canyon. If you don’t like long drives be sure to look into Grand Canyon helicopter ride so you can still experience this area.



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5 Steps to Effective Warehouse Inventory Management


Warehouse inventory management is a process that can easily be overlooked. However, there is much more to the process than just keeping the space organised; effective warehouse inventory management focuses on maximising productivity whilst saving time and money. If you are unsure how to ensure that your procedures are effective, keep reading.


Understand Your Fixed and Movable Tracking

Many businesses focus on moveable tracking options and forget about fixed warehouse assets. This means that the pallets and units that get moved up the supply chain are the primary concern, however by considering the fixed assets you will find it much easier to make strategy decisions. It can become confusing as fixed and movable options are so different. A great way of making it easier to deal with both aspects of tracking is by thinking of fixed and movable parts as separate entities. This will allow you to keep on top of each aspect of tracking, without getting the two mixed up. Staying on top of both of your fixed and movable tracking will really help when it comes to the overall warehouse inventory management processes you have in place.


Get Real- Time Information

One huge problem with older warehouse inventory management applications revolved around the delay in product movement and the software. This lag caused major issues as it was difficult to keep track of where stock was and where it needed to be. However, the systems of today are much faster, and update immediately. This will allow you to get real time updates regarding the movement of items, meaning you know where everything is at all times. By ensuring you have updated software, efficiency will increase and mistakes will decrease. Furthermore, the ability to check on stock at any time will make it easier to make decisions and remove confusion.


Floor Plan Reorganization Can be a Good Thing

Many stockroom managers are afraid to change the floor plan of the space. This is often down to them worrying that this will slow procedures such as pick packing because employees will have to relearn where everything is placed. However, demand changes, meaning popular products and best sellers will change, so don’t be afraid to move things around to make it easier to access the new best sellers. Instead of slowing down processes, this will actually speed them up. This is a great, free, warehouse inventory management technique that will prevent you from getting into a rut and therefore, will help you to continue to improve.


Track High Sellers

Many warehouse inventory management applications will have the ability to keep track of orders and sales per customer and per product. This is the information you should be using to help reorganize your floor plan. The aim is to use this information to make picking and delivery as easy as possible for the most bought items, the quicker you are able to get these products to the customer, the happier they will be and the more money you will make. Don’t let these helpful aspects of your software go to waste!


Tidy as you go

In a busy stockroom it can be easy for things to get out of control and for the entire space to get messy. This mess will cause major problems for all of your employees if you don’t deal with it. Instead of allowing the space to get to this point, allocate time to tidying up each day. If you keep on top of it, you wont have to waste hours tidying. Instill a tidy as you go mentality in staff, and your profits will show the benefits.

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